SID SHAH: LIVE

Want to know what good marketing is?

with one comment

Good, and I mean really good marketing is something that makes you go “Duh!”. If you need to think about the marketing message for more than a split-second (actually you shouldn’t even have to think about it), then the marketers did not do a good job.

Here are few good examples of Duh Marketing that I picked out of a list. There are many more, but these do a good job of making my point. Peep the original videos, and you can see how they have evolved, pretty interesting.

1. Nike, “Just do it”, Wieden & Kennedy, 1988

2. DeBeers, “A diamond is forever”, N.W. Ayer & Son, 1948

3. U.S. Army, “Be all that you can be”, N.W. Ayer & Son, 1981

4. Budweiser, “This Bud’s for you”, D’Arcy Masius Benton & Bowles, 1970s

5. Energizer, The Energizer Bunny, Chiat/Day, 1989

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Written by Sid Shah

October 19, 2010 at 6:48 pm

Posted in Business

Tagged with , , , ,

One Response

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  1. so true. i don’t want to have to think. just want marketing to make the consumer act

    neera

    October 21, 2010 at 2:00 pm


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