Want to know what good marketing is?
Good, and I mean really good marketing is something that makes you go “Duh!”. If you need to think about the marketing message for more than a split-second (actually you shouldn’t even have to think about it), then the marketers did not do a good job.
Here are few good examples of Duh Marketing that I picked out of a list. There are many more, but these do a good job of making my point. Peep the original videos, and you can see how they have evolved, pretty interesting.
1. Nike, “Just do it”, Wieden & Kennedy, 1988
3. U.S. Army, “Be all that you can be”, N.W. Ayer & Son, 1981
4. Budweiser, “This Bud’s for you”, D’Arcy Masius Benton & Bowles, 1970s
5. Energizer, The Energizer Bunny, Chiat/Day, 1989