You don’t hear too many (any) public companies talking like this..
When BBC reporter Maggie Shiels asked about the reasons behind the product’s demise, Schmidt noted that Google liked the UI and a lot of the technology behind the product, but it simply did not take off. “We try things,” he said. “Remember, we celebrate our failures. This is a company where it’s absolutely okay to try something that’s very hard, have it not be successful, and take the learning from that,” he continued.