Why I like Seth Godin (@thisissethsblog)…….
While Phillip Kotler is the father of traditional marketing, it can be said that Seth Godin is the father of the new definition of marketing. This new definition includes non-traditional ‘marketing’ activities such as product design, customer service, human resources, decision-making, employee management, and the list goes on.
Through his blog and publications, he has coined and made popular lessons that can be applied to entrepreneurship, dissemination of ideas, business, and being the master of your own destiny:
-marketing should be remarkable
-insane is doing the same thing over and over again expecting the same results
-be the best in everything
-make big promises and keep them
-treat people with respect
-go, make something happen
The reason why I like Seth Godin? Simple, because he replied to an email I wrote him a few years back within a couple of hours. In that one email, he exemplified everything he writes about and lectures about – excellence, respect, integrity, action.
BTW, he has a lots of free pod costs and interviews on Apple iTunes