Game Changer Alert! Diesel (@diesel) takes Facebook to Point of Sale
Diesel is always pushing the boundaries in design, marketing, and customer experience, and this is no exception. While other brands are still trying to figure out how to engage users with social media and build the ’like’ functionality into their online stores, Diesel has integrated Facebook into a real-world store and they’ve called it Diesel Cam. This demonstrates how the shopping experience that we have been use to for so long is fastly evolving.
It’s a touchscreen system that sits outside the change rooms and allows customers to take photos of themselves, crop them to their liking, add a comment and then to instantly upload them to Facebook. It’s a social mirror that is blurring the lines between the physical, online, and real-time worlds.